Donor modeling isn’t always the last step in organizing your fundraising segments. Sometimes a donor with a $100,000 capacity still belongs in your annual giving program. Learn how to use probability techniques like Nate Silver to segment your pool, assess major or planned giving likelihood,… Read More »Using Probability to Enhance Your Fundraising Strategy
This blog post will get published after the end of the fiscal year for most nonprofits, but the ideas in here can still be used to help boost any campaign end (or start or middle, for that matter). Here we’ll review five ways you can… Read More »5 Ideas for Last Minute Prospecting to Boost Your End of Year Fundraising
In our recent Water Cooler Chat, we talked about using IRS data to understand charitable giving among US residents. Of course, that afforded me an opportunity to make lots of graphs and charts to study this data more deeply. Here is a look at some… Read More »Graphing IRS Data: Contributions Among States
In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey