Donor modeling isn’t always the last step in organizing your fundraising segments. Sometimes a donor with a $100,000 capacity still belongs in your annual giving program. Learn how to use probability techniques like Nate Silver to segment your pool, assess major or planned giving likelihood,… Read More »Using Probability to Enhance Your Fundraising Strategy
This blog post will get published after the end of the fiscal year for most nonprofits, but the ideas in here can still be used to help boost any campaign end (or start or middle, for that matter). Here we’ll review five ways you can… Read More »5 Ideas for Last Minute Prospecting to Boost Your End of Year Fundraising
In our recent Water Cooler Chat, we talked about using IRS data to understand charitable giving among US residents. Of course, that afforded me an opportunity to make lots of graphs and charts to study this data more deeply. Here is a look at some… Read More »Graphing IRS Data: Contributions Among States
In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey
In conversations at conferences and with clients I hear that, in fundraising, there appears to be a great divide between research officers and gift officers. And the divide itself is made up of capacity ratings. Do you run into these scenarios? If you have encountered… Read More »Are Capacity Ratings Rate-able?
In 2017, Staupell joined Business Networking International, a networking association for small businesses to build each other up through referral marketing. Our goal was to meet and share our expertise with small businesses in Upstate New York, where we’re headquartered. At the same time, I… Read More »What’s In A Word?
I have just come back from an AFP Central New York[1] luncheon, hearing a talk given by Bill Abrams (of Infiny), and my mind can’t stop spinning about what Bill said. Let me share with you a boiled down version of his message: As communication… Read More »Is This the End of Major Gifts?
When I talk to data vendors about what data I’d like them to resell, I always mention patents. And then I get pushback from my peer consultants on whether searching patens is worth the time. The argument in our community against searching patents are twofold:… Read More »Are Patents Worth Our Time?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2012. The world around us is talking about Big Data and how to use it – see this Wikipedia article for the description http://en.wikipedia.org/wiki/Big_data. I keep talking to… Read More »Big Data? Little Data? Do I Have Data?