The Prospect Management Guide Nonprofits Have Been Waiting For
PROSPECT MANAGEMENT: The Essential Guide for a High Functioning Nonprofit Prospect Management System
Struggling With Your Major Gift Portfolios?
You’re not alone…
Fundraising teams are asked to deliver big results, but often lack clear systems to track prospects, manage portfolios, and support gift officers in doing their best work.
If you’re managing prospects, worried about missed opportunities, wanting to increase your ROI on your fundraisers’ efforts—this book is for you.
Whether you’re starting from zero or refining what’s already in place, this is the guide that you’ve been waiting for.
Inside the Book, You’ll Discover How To:
✅ Build a tailored, flexible prospect management system
✅ Set up sustainable portfolio optimization
✅ Support gift officers with clarity and consistency
✅ Create alignment between fundraising goals and frontline work
✅ Track progress without overwhelming your team
✅ Make the case for prospect management to leadership
✅ Run more efficient prospect meetings
No jargon. No fluff. Just practical guidance you can use right away.
This Book Is for You If You Are a…
🎯 Prospect Researcher or Prospect Manager
🎯 Major Gift Officer or Fundraising Professional
🎯 Advancement Leader or Development Director
🎯 Operations or Data Manager
🎯 Consultant or Coach working with nonprofit teams
If you’ve ever been the silent hero helping fundraising success happen from behind the scenes—this book will help you shine.
PRE-ORDER by July 31st and Get These Exclusive Bonuses:
✔️ Signed Book Copy
✔️ 6×9 Prospect Donor Journey Reference Card
✔️ Portfolio Overview Worksheet ($19.97 direct download found in our resource library)
About Ruth M. Giles
A thought leader in the field of prospect management, Ruthie has worked in prospect research and prospect management since 2000. She has spoken on the topic of prospect management at APRA, CASE and NEDRA conferences, as well as to regional nonprofit professional groups.
Ruthie has held positions at the University of New Hampshire, Westfield State University, Amherst College, Mount Holyoke College, Harold Grinspoon Foundation, The Loomis Chaffee School, and the Williston Northampton School. She is a member of the New England Development Research Association’s board of directors. She is the former Board President of the AIDS Foundation of Western Massachusetts and the former Board Vice President for Women in Philanthropy of Western Massachusetts.
Ruthie holds a BA from Smith College, a MBA from University of Massachusetts at Amherst – Isenberg School of Management, and a MS in Nonprofit Management and Philanthropy from Bay Path University. She is also a graduate of the Leadership Institute for Political and Public Impact, through the Women’s Fund of Western Massachusetts.
PRE-ORDER by July 31st and Get These Exclusive Bonuses:
✔️ Signed Book Copy
✔️ 6×9 Prospect Donor Journey Reference Card
✔️ Portfolio Overview Worksheet ($19.97 direct download found in our resource library)
