The Analytics Journey Throughout Your Campaign: Using R
Learn to use data analytics and R programming to drive campaign planning and execution, from building donor models to optimizing gift officer staffing.
Learn to use data analytics and R programming to drive campaign planning and execution, from building donor models to optimizing gift officer staffing.
Learn to use R, a free statistics package, to build donor models that predict giving behavior, estimate ask amounts, and identify your best major gift prospects—no prior programming experience required.
Master decision tree algorithms to unlock sophisticated donor segmentation and predictive modeling in your fundraising analytics.