Donor Journey

Using Machine Learning to Improve the Donor Journey

by Marianne Pelletier
Data Mining and Modeling

Discover how machine learning revolutionizes the donor journey by identifying key behavioral patterns and audience segments. Learn practical applications for improving fundraising analytics and donor engagement through advanced data mining techniques.

The Donor Journey

by Marianne Pelletier
Data Mining and Modeling, Pipeline Optimization

While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey