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Optimize Strategic Decisions by Maximizing Your Data’s Potential

Optimize Strategic Decisions by Maximizing Your Data’s Potential

​Liz Rejman, Principal of Liz Rejman + Co. lead this Water Cooler Chat on how to optimize your organization’s data by understanding the data life cycle. The chat will covered ideas such as developing a data governance policy, selecting data, onboarding data, performance management, and… Read More »Optimize Strategic Decisions by Maximizing Your Data’s Potential

How to Create Word Clouds from Your Contact Reports Using Excel

​In our February Water Cooler Chat, we were asked if it were possible to do a word cloud from contact reports using Excel because it’s a tool that is familiar and used often.​Although it is possible, the process is clunky. Since Excel wasn’t built to… Read More »How to Create Word Clouds from Your Contact Reports Using Excel

An Argument Against RFM for Major Gifts Modeling, and How to Use It, Anyway

This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2009. What It Is Recency, frequency, and monetary value is a collection of measurements used by data mining firms to assess a customer’s potential. Called RFM, this tool… Read More »An Argument Against RFM for Major Gifts Modeling, and How to Use It, Anyway