Skip to content
Home » Data Management

Data Management

Optimize Strategic Decisions by Maximizing Your Data’s Potential

Optimize Strategic Decisions by Maximizing Your Data’s Potential

​Liz Rejman, Principal of Liz Rejman + Co. lead this Water Cooler Chat on how to optimize your organization’s data by understanding the data life cycle. The chat will covered ideas such as developing a data governance policy, selecting data, onboarding data, performance management, and… Read More »Optimize Strategic Decisions by Maximizing Your Data’s Potential

An Argument Against RFM for Major Gifts Modeling, and How to Use It, Anyway

This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2009. What It Is Recency, frequency, and monetary value is a collection of measurements used by data mining firms to assess a customer’s potential. Called RFM, this tool… Read More »An Argument Against RFM for Major Gifts Modeling, and How to Use It, Anyway