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New Book by Fundraising Data Science Expert Marianne Pelletier Offers Development Operations Teams a Practical RFM Playbook

Staupell Analytics Group is proud to announce the pre-sale of 5 Ways to Use RFM Scores in Fundraising by Marianne M. Pelletier, Managing Director of the Staupell Analytics Group. This practical, hands-on workbook gives development operations professionals in nonprofit organizations the tools they need to… Read More »New Book by Fundraising Data Science Expert Marianne Pelletier Offers Development Operations Teams a Practical RFM Playbook

New Book by Prospect Management Expert Ruthie Giles Empowers Fundraisers to Build Smarter, Donor-Centered Strategies

Staupell Analytics Group is proud to announce the pre-launch of Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System by Ruth Giles, a groundbreaking resource for fundraisers, advancement professionals, and nonprofit leaders seeking to build or refine their prospect management systems.… Read More »New Book by Prospect Management Expert Ruthie Giles Empowers Fundraisers to Build Smarter, Donor-Centered Strategies

Why Understanding Probability Matters in Fundraising

In the world of prospect development and fundraising, we often face decisions about where to focus our precious resources. As development professionals, we’re constantly juggling multiple priorities, donor relationships, and campaign strategies. That’s where understanding probability can play a key role – it’s not just… Read More »Why Understanding Probability Matters in Fundraising

How Machine Learning Makes Major Gifts Portfolios More Effective

How Machine Learning Makes Major Gifts Portfolios More Effective

Machine learning is changing how we build and manage major gifts portfolios, especially for bloated portfolios where gift officers struggle to build relationships with all of the prospects. Unlike traditional methods that rely on simple linear models, machine learning algorithms can identify clusters of donors… Read More »How Machine Learning Makes Major Gifts Portfolios More Effective