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Marianne Pelletier

Do You Need a New Tool — or a Better Process? What Development Operations Teams Should Ask First

Development operations teams are under constant pressure to perform with limited staff, tight budgets, and growing expectations. When something isn’t working, the instinct is often to look for a new tool. But in many cases, the tool isn’t the problem — and buying one won’t… Read More »Do You Need a New Tool — or a Better Process? What Development Operations Teams Should Ask First

Why Understanding Probability Matters in Fundraising

In the world of prospect development and fundraising, we often face decisions about where to focus our precious resources. As development professionals, we’re constantly juggling multiple priorities, donor relationships, and campaign strategies. That’s where understanding probability can play a key role – it’s not just… Read More »Why Understanding Probability Matters in Fundraising

How Machine Learning Makes Major Gifts Portfolios More Effective

How Machine Learning Makes Major Gifts Portfolios More Effective

Machine learning is changing how we build and manage major gifts portfolios, especially for bloated portfolios where gift officers struggle to build relationships with all of the prospects. Unlike traditional methods that rely on simple linear models, machine learning algorithms can identify clusters of donors… Read More »How Machine Learning Makes Major Gifts Portfolios More Effective