This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2012. David Lawson once told me that someone giving $40,000 or more over a lifetime to political causes is more likely than not to be a wealthy person.… Read More »Is Political Giving a Prospecting Tool?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2011. A lot of clients and conference attendees say this to me: “We don’t have a lot of data. How can we do donor modeling?” My answer is… Read More »What’s in a Giving Pattern?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2011. The answer to this question is yes: You can use reporting tools and software that you already have to do some very good basic prospecting. The terms… Read More »Can I Get Started Without Statistics Software?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. In fund-raising, what we are seeking are charitable gifts. When we model prospects, we hope to find those with certain giving levels. So we have to wonder… Read More »Using Giving Variables for Donor Modeling
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. Reporting isn’t always data mining, but knowing what’s in your database can help you develop models of future prospects, whether or not you have the training and… Read More »Just in Time Prospect Management: Trigger Reporting
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2009. What It Is Recency, frequency, and monetary value is a collection of measurements used by data mining firms to assess a customer’s potential. Called RFM, this tool… Read More »An Argument Against RFM for Major Gifts Modeling, and How to Use It, Anyway
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. In data mining, we frequently choose the dependent variable that is easiest to acquire from our primary databases. Most often, we start with the prospect’s lifetime giving… Read More »Understanding Lifetime Value, Single Gift, and Movement
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2009. When starting a data mining project, we are often challenged by our management to “go do some data mining.” We can get stuck from there, unless the… Read More »The First Step in Donor Modeling: Figure Out the Question
