The Analytics Journey Throughout Your Campaign: Using R
Learn to use data analytics and R programming to drive campaign planning and execution, from building donor models to optimizing gift officer staffing.
Learn to use data analytics and R programming to drive campaign planning and execution, from building donor models to optimizing gift officer staffing.
Learn to use R, a free statistics package, to build donor models that predict giving behavior, estimate ask amounts, and identify your best major gift prospects—no prior programming experience required.