If you’re spending hours a month trying to prepare reports for your prospect management meetings—and if those reports aren’t having the impact that the data deserves—there’s a better way. Say goodbye to those lost hours and missing data sheets with a professionally-developed workbook! Dr. Gregory Duke… Read More »Building a Prospect Management Reporting System
Staupell Analytics Group is proud to announce the pre-sale of 5 Ways to Use RFM Scores in Fundraising by Marianne M. Pelletier, Managing Director of the Staupell Analytics Group. This practical, hands-on workbook gives development operations professionals in nonprofit organizations the tools they need to… Read More »New Book by Fundraising Data Science Expert Marianne Pelletier Offers Development Operations Teams a Practical RFM Playbook
Discover how machine learning revolutionizes the donor journey by identifying key behavioral patterns and audience segments. Learn practical applications for improving fundraising analytics and donor engagement through advanced data mining techniques.
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2015. When we get ready for a campaign, we often employ consulting firms to sit with our closest prospects and ask them how much thy think we can… Read More »Your Data Driven Feasibility Study
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2011. A lot of clients and conference attendees say this to me: “We don’t have a lot of data. How can we do donor modeling?” My answer is… Read More »What’s in a Giving Pattern?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2011. The answer to this question is yes: You can use reporting tools and software that you already have to do some very good basic prospecting. The terms… Read More »Can I Get Started Without Statistics Software?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. In his book, Business at the Speed of Thought, Bill Gates writes about the issue between reporting and knowledge management. He writes, “Information blow is the lifeblood… Read More »Analytics: Isn’t It Just Reporting?
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. In fund-raising, what we are seeking are charitable gifts. When we model prospects, we hope to find those with certain giving levels. So we have to wonder… Read More »Using Giving Variables for Donor Modeling
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. Reporting isn’t always data mining, but knowing what’s in your database can help you develop models of future prospects, whether or not you have the training and… Read More »Just in Time Prospect Management: Trigger Reporting
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. We have focused for the past 10 years or so on data mining for major gifts prospects. However, with the advent of measuring social networking, we are… Read More »When the Question Is about Participation