Data Mining and Modeling

Using NodeXL for Donor Interest Segments

by Marianne Pelletier
Data Mining and Modeling, Pipeline Optimization, Prospect Management

In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments

The Donor Journey

by Marianne Pelletier
Data Mining and Modeling, Pipeline Optimization

While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey

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