It’s October so your annual campaign is already in gear. However, after the rush of printing and stuffing, or segmenting and emailing, you may have a short time to review your strategy. Here are some thoughts that I have after having run a successful annual… Read More »Thoughts on Annual Campaign Kickoffs
I have, in earlier years, shown my raw statistical results with my clients, hoping to share the joy of getting a beautiful statistics result. Their reaction was to look up from my PowerPoint and blink at me. My own cardiologist once showed me a series… Read More »Translating Results to English: How to Share Your Graphs and Charts
This blog post will get published after the end of the fiscal year for most nonprofits, but the ideas in here can still be used to help boost any campaign end (or start or middle, for that matter). Here we’ll review five ways you can… Read More »5 Ideas for Last Minute Prospecting to Boost Your End of Year Fundraising
In our recent Water Cooler Chat, Greg Duke, Partner for Database Services, shared the Monte Carlo technique – a way of understanding what the likely range of results would be for a given scenario. In our blog post today, we expand on the concept of… Read More »Three Uses of Monte Carlo Analysis in Fundraising
In our recent Water Cooler Chat, we talked about using IRS data to understand charitable giving among US residents. Of course, that afforded me an opportunity to make lots of graphs and charts to study this data more deeply. Here is a look at some… Read More »Graphing IRS Data: Contributions Among States
“Little by little after a while makes a big pile.” –Anonymous Over the course of a career, a professional learns a lot of new skills, new locations, new jobs, and new methods. Every time something new gets added to our learning agenda, we can either… Read More »Let’s Talk About Adding Skills and Resources in a Way that Works
In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey
In 2017, Staupell joined Business Networking International, a networking association for small businesses to build each other up through referral marketing. Our goal was to meet and share our expertise with small businesses in Upstate New York, where we’re headquartered. At the same time, I… Read More »What’s In A Word?
When we think of the science of analytics, we consider it a part of mathematics. And math is a set of instructions, even more than science. For instance, no matter how you set up your equation, 3 + 3 + 5 = 11. Set differently,… Read More »Analytics Is Also an Art
