In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2010. We have focused for the past 10 years or so on data mining for major gifts prospects. However, with the advent of measuring social networking, we are… Read More »When the Question Is about Participation