In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments
Marianne and Jen are back again! Jennifer Filla, EO at Aspire Research Group and the Prospect Research Institute, will join Marianne for this Water Cooler Chat to cover the latest in prospect identification. Jen will share AFP’s “Linkage, Ability, Interest” framework, used for developing a… Read More »Water Cooler Chat Replay: Prospecting ID
As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. This water cooler… Read More »Water Cooler Chat Replay: Feeling the Donor Love
Marianne coined the term, “Donor Journey,” based on the marketing term, “Customer Journey.” During this Water Cooler Chat, we’ll talk about ways to identify and understand the Donor Journey.
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey
A friend recently asked me to be the statistician on a new NFT project. And so my adventure began, and this blog post shares my experience to help you assess the wealth of prospects who have NFTs.What are NFTs? Non Fungible Tokens are, essentially, electronic… Read More »An NFT Adventure
It’s Research Pride Month! During Research Pride Month, I often chuckle at how I fell into this profession. It’s not something that we study in school like accounting. But a recent event reminded me that, when I did fall into Prospect Research, it was inevitable.… Read More »It Was Inevitable and I Love It
Topic: Relationship Mapping with Jen Filla Marianne and Jen have a conversation about Relationship Mapping and walk through a demonstration.
In March, there was a frenzy of activity while we all stocked up for what felt like an Alaskan January. Then we enjoyed the novelty of working from home in our loungewear, Zooming into meetings, and sharing stories of adapting. It was a curious experiment.… Read More »There Is Still Something We Can Do During Covid
The Information Age – a time when we all have access to the Internet and we can enjoy all kinds of possibilities, like watching TV on our phones or posting silly pet videos. As prospect researchers, we are early leaders in the Information Age, and… Read More »Human Intelligence in an Artificial Age – Research Pride 2020