Staupell Analytics Group is proud to announce the pre-launch of Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System by Ruth Giles, a groundbreaking resource for fundraisers, advancement professionals, and nonprofit leaders seeking to build or refine their prospect management systems.
Scheduled for official release on July 31, 2025, this highly anticipated book is now available for pre-order at staupell.com/prospect-management-book.
When you pre-order the book, you will receive these exclusive bonuses:
- Your book signed by Ruthie
- A 6×9 visual of the Prospect Donor Journey
- A downloadable Portfolio Overview Worksheet (valued at $19.97) found on our learning platform.
“There’s no other book like this on the market today,” says Ruthie, Staupell’s Prospect Development Partner and industry leader in prospect management. “It’s not just about tracking names. This book guides readers through creating a fully functional system—from scratch if needed—grounded in donor-centric principles and rooted in proven for-profit management strategies.”
The guide combines key concepts from lead management, total quality management, and real-world fundraising practices, helping organizations move from reactive to proactive in their donor engagement.
Key Features Include:
- Frameworks for designing and evaluating portfolios
- Strategies for optimizing meetings and staff collaboration
- Tools to identify top prospects and avoid donor fatigue
- Adaptability for both large institutions and small, grassroots teams
- Emphasis on continuous quality improvement and practical implementation
Giles has taught and coached advancement professionals for over a decade through organizations such as Apra and Staupell Analytics Group. Her book is the culmination of years of experience helping teams navigate overwhelmed portfolios, passive prospect pools, and internal resistance to structured systems.
“In today’s uncertain fundraising environment, this book provides clarity and strategy,” says Marianne Pelletier, Managing Director of Staupell. “It’s ideal for anyone who wants to leverage resources, improve donor relationships, and make every fundraising conversation more meaningful.”
Availability:
- Title: Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System
- Author: Ruth M. Giles
- Pre-Order Price: $49.95 + $3.99 shipping
- Launch Date: July 31, 2025
- Order & Info: https://staupell.com/prospect-management-book/
About Staupell Analytics Group
Staupell Analytics Group is a team of fundraising operations experts who assist nonprofits through fixing, innovating, and teaching services for the highest quality fundraising operations possible. Their services include fundraising analytics and reporting, prospect development, data optimization, and consulting.