In June, we are counting every gift, trying to reach our annual fundraising goal. Can we find those last-minute prospects to take us over the top? We’ll explore some data-driven ways to find those last-minute opportunities.
You’ve been tasked with raising annual fund giving by 20%, and you know that it’s a big priority for your organization. You’ve made lots of changes to your fundraising plans, and the first few months seem to have been successful. But are you on the… Read More »Water Cooler Chat Replay: Using Monte Carlo Analysis to Predict End of Year Giving
We constantly seek ways to make better and to make better use of our capacity ratings. Often IRS aggregate data are used for this purpose. This Water Cooler Chat focuses on what’s available in the IRS data for your shop’s rating efforts.
Marianne and Jen are back again! Jennifer Filla, EO at Aspire Research Group and the Prospect Research Institute, will join Marianne for this Water Cooler Chat to cover the latest in prospect identification. Jen will share AFP’s “Linkage, Ability, Interest” framework, used for developing a… Read More »Water Cooler Chat Replay: Prospecting ID
As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. This water cooler… Read More »Water Cooler Chat Replay: Feeling the Donor Love
Marianne coined the term, “Donor Journey,” based on the marketing term, “Customer Journey.” During this Water Cooler Chat, we’ll talk about ways to identify and understand the Donor Journey.
Topic: Relationship Mapping with Jen Filla Marianne and Jen have a conversation about Relationship Mapping and walk through a demonstration.