Water Cooler Chat Replay: The Donor Journey
Marianne coined the term, “Donor Journey,” based on the marketing term, “Customer Journey.” During this Water Cooler Chat, we’ll talk about ways to identify and understand the Donor Journey.
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The Donor Journey
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey
An NFT Adventure
A friend recently asked me to be the statistician on a new NFT project. And so my adventure began, and this blog post shares my experience to help you assess the wealth of prospects who have NFTs.What are NFTs? Non Fungible Tokens are, essentially, electronic… Read More »An NFT Adventure
It Was Inevitable and I Love It
It’s Research Pride Month! During Research Pride Month, I often chuckle at how I fell into this profession. It’s not something that we study in school like accounting. But a recent event reminded me that, when I did fall into Prospect Research, it was inevitable.… Read More »It Was Inevitable and I Love It
Virtual Water Cooler Chat – Relationship Mapping
Topic: Relationship Mapping with Jen Filla Marianne and Jen have a conversation about Relationship Mapping and walk through a demonstration.
In the End, a Data Scientist Still Has to Solve a Problem
In the analytics arena, we love to discover and to share new tools. A recent article in DataScienceCentral was titled, “40 Techniques Used by Data Scientists.” (see: http://www.datasciencecentral.com/profiles/blogs/40-techniques-used-by-data-scientists) That much hubbub must surely give us a tool or solution to any fundraising problem that we… Read More »In the End, a Data Scientist Still Has to Solve a Problem
Are Patents Worth Our Time?
When I talk to data vendors about what data I’d like them to resell, I always mention patents. And then I get pushback from my peer consultants on whether searching patens is worth the time. The argument in our community against searching patents are twofold:… Read More »Are Patents Worth Our Time?
Building Your Dashboards: What Comes First?
While visiting a client recently, I received this question: Of all the dashboards that must be created for a development operation, what is the best order of creation? In other words, how does one get management reports up and running as quickly as possible? Off… Read More »Building Your Dashboards: What Comes First?
Prospect Research Pride 2016
In 1957, my father sat in the cold metal hut buried halfway into the ground of Shemya Island, a remote piece of land that sits near the very end of the tongue full of islands that make up the eastern edge of Alaska. It’s no… Read More »Prospect Research Pride 2016
Data Science AFTER Identifying the Real Need
This article was first published as “Marianne’s Mining Minute” in the APRA Upstate New York chapter’s newsletter, 2015. When starting a data-mining project, we are often challenged by our management to “go do some data mining.” We can get stuck from there, unless the tool… Read More »Data Science AFTER Identifying the Real Need