As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. This water cooler… Read More »Water Cooler Chat Replay: Feeling the Donor Love
Marianne coined the term, “Donor Journey,” based on the marketing term, “Customer Journey.” During this Water Cooler Chat, we’ll talk about ways to identify and understand the Donor Journey.
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey
A friend recently asked me to be the statistician on a new NFT project. And so my adventure began, and this blog post shares my experience to help you assess the wealth of prospects who have NFTs.What are NFTs? Non Fungible Tokens are, essentially, electronic… Read More »An NFT Adventure
It’s Research Pride Month! During Research Pride Month, I often chuckle at how I fell into this profession. It’s not something that we study in school like accounting. But a recent event reminded me that, when I did fall into Prospect Research, it was inevitable.… Read More »It Was Inevitable and I Love It
Topic: Relationship Mapping with Jen Filla Marianne and Jen have a conversation about Relationship Mapping and walk through a demonstration.