Mid-Year Analysis for a Successful Fundraising Year We all spin faster during the end of the calendar year, trying to get in as many gifts as possible. It’s a perfect time to reflect back on the first half’s results to make sure that you’re on track. We’ll cover visualizations and exercises to identify gaps, find… Read More »Mid-Year Analysis for a Successful Fundraising Year
We talk about RFM (Recency, Frequency, Monetary Value) as a powerful framework to understand and segment our donor pool. But here's the challenge: we often think of RFM as a single measure or apply it in only one way. The reality is that RFM can be leveraged strategically across your entire fundraising operation — from… Read More »Beyond the Basics: Using RFM to Connect Engagement, Annual Giving, and Planned Giving
Pop Up Water Cooler Chat for Those Seeking Employment and Those Seeking Employees A Confidential Meeting Space for Staff in Transition and Organizations Looking to Hire We hear you! The job market is a hurricane right now. Join us for this supportive discussion about finding your next role or the right team member. This session… Read More »Pop-up Water Cooler Chat: Navigating Career Transitions in Fundraising
If you’re spending hours a month trying to prepare reports for your prospect management meetings—and if those reports aren’t having the impact that the data deserves—there’s a better way. Say goodbye… Read More »Building a Prospect Management Reporting System
Prospect development professionals need to be moving beyond basic portfolio maintenance to creating a strategy for the portfolio, as a whole, that aligns the right prospects with the right fundraisers,… Read More »Portfolio Optimization and Strategy
Join us for an engaging virtual webinar featuring Apra leaders and authors Marianne Pelletier, Ruth Giles, Sarah Marcotte, Katherine Scott, and Stephanie Willis, facilitated by Jen Filla. During this interactive… Read More »The Apra Authors Panel: Stories Behind the Books
Join Marianne to hear about and discuss the current economic climate, what kinds of donors tend to give in this climate, and how your organization might set up fundraising and… Read More »Who Gives in the Current Economy
