Chances Are—Understanding Probability of Giving and How to Improve the Odds
In fundraising, it is often difficult to calculate the probability that a given prospect will make a gift, or the likelihood that our organization will reach a specific fundraising dollar goal. The usual measures used in identifying probability don’t always work when it comes to human activity, and donative behavior is no different. During this… Read More »Chances Are—Understanding Probability of Giving and How to Improve the Odds
