Marianne and Jen are back again! Jennifer Filla, EO at Aspire Research Group and the Prospect Research Institute, will join Marianne for this Water Cooler Chat to cover the latest in prospect identification. Jen will share AFP’s “Linkage, Ability, Interest” framework, used for developing a… Read More »Water Cooler Chat Replay: Prospecting ID

As fundraisers, we focus our resources on major gifts prospects. However, with Big Data bringing out a lot more information from social networking, we now see the value of using modeling and mining tools to help annual giving, membership, and events programs. This water cooler… Read More »Water Cooler Chat Replay: Feeling the Donor Love

Marianne coined the term, “Donor Journey,” based on the marketing term, “Customer Journey.” During this Water Cooler Chat, we’ll talk about ways to identify and understand the Donor Journey.

Topic: Relationship Mapping with Jen Filla Marianne and Jen have a conversation about Relationship Mapping and walk through a demonstration.