As the end of the fiscal year approaches, there’s always a need for some last-minute prospecting strategies to help meet your fundraising goals. Learn to identify prospects who may be willing to give and how to use RFM values to support year-end prospecting. Additionally, understand… Read More »Last-Minute Prospecting to Help Meet Your Fundraising Goal
The old saying “April showers bring May flowers” holds true in fundraising. Join us for this Water Cooler Chat as we discuss last-minute prospecting techniques to bring in last-minute gifts.
In our recent Water Cooler Chat, we talked about how to automate stewardship to some extent. We Staupellians are passionate about automation because it gives us time for creative work.Traditionally, a variety of cultures and religions see this time of year as the time to… Read More »It’s a Thankful Time of Year
This month’s theme is “Scary Moments in Fundraising” (see our Water Cooler chat, here). I prefer to talk in optimistic terms, so writing a follow-up blog post rather puts me off. However, like it or not, we are living in scary times. Even if we… Read More »Negotiating Scary Times
It’s October so your annual campaign is already in gear. However, after the rush of printing and stuffing, or segmenting and emailing, you may have a short time to review your strategy. Here are some thoughts that I have after having run a successful annual… Read More »Thoughts on Annual Campaign Kickoffs
We always want to create the best portfolios for our front-line fundraisers, to position them for success. In our quest to create high quality portfolios, we often encounter obstacles that make it challenging or even halt our progress entirely. Three of the most common obstacles… Read More »Overcoming Obstacles to Position Portfolios for Success
This blog post will get published after the end of the fiscal year for most nonprofits, but the ideas in here can still be used to help boost any campaign end (or start or middle, for that matter). Here we’ll review five ways you can… Read More »5 Ideas for Last Minute Prospecting to Boost Your End of Year Fundraising
In our recent Water Cooler Chat, Greg Duke, Partner for Database Services, shared the Monte Carlo technique – a way of understanding what the likely range of results would be for a given scenario. In our blog post today, we expand on the concept of… Read More »Three Uses of Monte Carlo Analysis in Fundraising
In our recent Water Cooler Chat, we talked about using sentiment analysis for getting a glimpse into the minds of our constituencies. For instance, is there a way to understand our donor clusters? Do donors to the new computer lab like to give cryptocurrency, for… Read More »Using NodeXL for Donor Interest Segments
While working on my book on annual giving analytics, I read a lot from Marketing Sherpa [see an excellent article here:] This brilliant collection of intelligence on marketing introduced me to the concept of the Customer Journey, and led me to study the Donor Journey.… Read More »The Donor Journey